How do you get employees to champion your work culture? You need to inspire and motivate them from within your own organization. One way to do this is to get them talking about your culture, which is your company “personality” or way of being.
 Here is how one company is achieving this.
Print Art, Inc. has tons to say about the company culture.  And, at Print Art the employees directly inspire the company personality. In short, it’s not just a meaningless buzzword. It’s a big part of how Print Art is growing and moving forward. After all, a happy workplace is essential to any company’s future success.
Earlier this spring, South Jersey-based Print Art inspired its employees to begin the organization’s Culture Club. “A company’s culture doesn’t change because management says so,” says Print Art CEO, Carl Blase. “It changes because the people within its walls desire something better. Becoming a member gives employees the chance to visualize the big picture and together develop more productive methods. Most importantly, the group reinforces teamwork and cultivates respect.”
The Club meets weekly for about an hour and discusses and implements projects and events. The company views these weekly meetings as important as their sales meetings. “The Culture Club also thinks about purpose and what it means to be a part of Print Art. It involves work but a company’s culture doesn’t change without a little hard work.”

Print Art’s Culture Club started meeting in June and has already begun working on projects that will impact the company’s culture. One is entitled Setting Creative Minds Free.  The group is also working on a way to give back to the local community through an Employee Paid Volunteer Day. “The Culture Club is forming the plan to implement over the coming months,” says Blase. “Our focus is on helping non-profit organizations who need our help and where we think we can make the biggest impact.”Joining the Culture Club is on a volunteer basis and interested employees apply for membership by expressing their motivation for joining, why they’d like to be selected, and their commitment to the cause. Blase and his senior management team feel strongly about the power of a positive corporate culture and the importance for leaders to make a social investment in their people.“The shift in Print Art’s culture is vital in motivating our employees. The journey has been truly amazing,” stated Frank Nardi, VP of Operations. “Our transformation has resulted in a re-energized staff of highly motivated, engaged individuals who are willing to stretch their abilities for our clients—and who are excited to come to work each and every day.”Print Art’s investment in culture has been a catalyst for the company’s ability to create leading-edge products and services for their clients.

You will learn more about catalyzing employees to champion change during the Engagement, Retention and Growth: 10 Strategic Solutions for Sustainable Corporate Expansion and Retention Summit scheduled for later this year.  

Copyright TIGERS Success Series by Dianne Crampton


About Dianne Crampton

Dianne  Crampton is the Founder of TIGERS Success Series. She is the leader in building successful, quality-focused and cooperative team culture communities.

As a thought leader in the team culture movement, she has been published by Barrett Koehler, Pfeiffer (an in print of John Wiley & Sons) and Three Creeks. Her latest work, TIGERS Among Us: Winning Business Team Cultures and Why They Thrive has received international acclaim.

Nominated by Merrill Lynch for Inc. Magazine’s Entrepreneur of the Year Awards for a team culture change system that helps leaders bring about desired team culture change remarkably fast, she certifies and licenses consultants, facilitators, and HR leader to use the proven TIGERS team culture system within their organization with measurable success.

TIGERS helps leaders build and improve trust, interdependence, genuineness, empathy, risk, and success in teams which results in a dynamic work environment that attracts and retains very talented, quality-focused people. Subscribe today to receive instant access to Dianne’s general membership where like-minded professionals discover valuable resources for team, leadership, and cooperative work environment development that grow organizations in a scalable and measured way.