
We were shocked considering that failing to implement corporate strategy means that an organization’s ability to achieve important goals also fails. And, this failure directly lines up with executing important workforce development plans and employee training that link directly to strategy and enable deployment. This impacts both team building activities and team building events.
The Economist Intelligence Unit recently released a research study based on a global survey of over 200 executives, senior leaders and managers. The research exposed the critical enablers of effective strategy execution. The study also explored the organizational challenges and disconnects that companies must overcome to achieve success. These include engaging employees in all levels of operation to deploy strategy.
So how is it that many organizations suffer from corporate strategy “inaction”, rather than corporate strategy driving action? These challenges contradict our experience in catalyzing employees to execute strategy. The development of action plans and strategic team initiatives that are championed by employees is required to deploy corporate strategy.
In navigating from strategy to execution, companies face an apparent disconnect between the expectations of various levels in an organization, starting at the top. The research reveals that CEOs are likely to significantly overestimate their company’s ability to execute strategy, and may be missing opportunities to take the necessary actions to drive effective execution and skill development. All too often skill development is ignored and with it the workforce development action plans that make strategy implementation possible.
Top performing companies – yielding significantly higher revenue growth, profitability and market share – take the necessary actions to ensure that employees are aligned to the company strategy, have the right mindset, and are equipped with the skills and capabilities necessary to execute. This includes team building activities such as developing effective group norms with behavior identified to make implementation possible without considerable conflict.
To ensure superior strategy execution, companies must look beyond initiatives that build alignment – and proactively facilitate skill development and deep commitment by immersing leaders in the strategy. Traditional strategy communication and “push” methods alone – town hall meetings and leadership presentations – are no longer enough to maximize results. what is required is a catalytic team building event.

Copyright TIGERS Success Series by Dianne Crampton
About TIGERS Success Series, Inc.
TIGERS Success Series is a team culture consultancy that has helped leaders build high performance teams for over two decades. Based on the results of business, education and psychology group dynamic research, the six TIGERS Principles anchor behaviors that strengthen team trust, interdependence, genuineness, empathy risk and success.