{"id":1598,"date":"2012-08-03T03:42:15","date_gmt":"2012-08-03T09:42:15","guid":{"rendered":"http:\/\/corevalues.com\/?p=1598"},"modified":"2012-08-03T03:42:15","modified_gmt":"2012-08-03T09:42:15","slug":"do-names-impact-team-building-effectiveness","status":"publish","type":"post","link":"https:\/\/corevalues.com\/dev\/2012\/08\/03\/do-names-impact-team-building-effectiveness\/","title":{"rendered":"Do Names Impact Team Building Effectiveness?"},"content":{"rendered":"

\"\"<\/a>What does diversity mean for workforce effectiveness? According to a new study that workers with more complex names are less favored than Smith, Jones and John.<\/p>\n

In a rapidly growing global workforce what are the implications? And, what are the implications for team cohesiveness, empathy, workforce tolerance and unity?<\/p>\n

Having a simple, easy-to-pronounce name is more likely to win you friends and favor in the workplace are the findings in \u00a0a study conducted by Dr Simon Laham at the University of Melbourne and Dr Adam Alter at New York University Stern School of Business.<\/p>\n

\u00a0\u201cResearch findings revealed that the effect is not due merely to the length of a name or how foreign-sounding or unusual it is, but rather how easy it is to pronounce\u201d.\u00a0 To read the full paper, visit: http:\/\/www.sciencedirect.com\/science\/article\/pii\/S0022103111002927<\/a><\/p>\n

In the first study of its kind, and published in the Journal of Experimental Social Psychology<\/em>, researchers analyzed how the pronunciation of names can influence impression formation and decision-making. In particular, they demonstrated \u201cthe name pronunciation effect,\u201d which occurs when people with easy-to-pronounce names are evaluated more positively than those with difficult-to-pronounce names.<\/p>\n

The study revealed that:<\/p>\n